Ruskeat* Tytöt**

= Brown* Girls**

We are Ruskeat Tytöt ry, an institutionally nonaligned, politically and religiously independent, non-profit organization for Brown People by Brown People.

Our vision for Finland is a more inclusive and norm-critical culture and media field, worklife and society that doesn’t discriminate based on ethnic background, looks, nationality, culture heritage, disability, gender or sexuality.

Our mission is to broaden representations in the field of culture – especially media, literature, communications and advertising –, normalize stories told about us and by us, and to function as a platform for cultural professionals of color to realize their creative and meaningful projects.

Since 2017 we have produced and published pioneering media and shared our learnings through diverse collaborations and our own writing school, RT LIT AKATEMIA.

Everything started as an award-winning blog and essay collection written by a Finnish Brown Girl named Koko Hubara.

Read about us in Finnish

Ruskeat Tytöt Media

Ruskeat Tytöt Media is just an ordinary media.

Ruskeat Tytöt Media is the first ever media for brown people by brown people in the history of Finland. We publish mainly in Finnish and focus on society, culture & arts, and beauty & fashion. 

We recognize that various factors (eg. race, gender, ability, health and class) intersect in people’s lives, affecting our chances of being heard and seen. Ruskeat Tytöt Media does its best to take into account the power structures and norms behind these intersections in the articles it runs. We also want to increase and broaden the historically narrow representations of brown people in Finnish media, normalize narratives about people of color and function as a platform for brown journalists to realize their own projects and ambitions. 

Ruskeat Tytöt Media is a multimedium: we produce content in writing, photography, illustrations, video and podcasts.


Ruskeat Tytöt Media transcends national boundaries.

Our staff is located and will travel around the globe, with the objective to report and analyze what it means to be Finnish and of color in the 21st century.  

Ruskeat Tytöt is a non-profit organization, but we gladly operate in the world of commerce, content marketing and sponsored projects. We believe we have the means to reach a segment that has been largely ignored in the context of Finnish digital marketing: Finnish people of color. For more information, take a look at our media kit (in Finnish) or contact us:


We publish content and work in all languages. If you have an idea that would suit Ruskeat Tytöt, don't hesitate to contact us:


*by Brown people we mean all people who are  being racialized in the Finnish context. This means people who are viewed here as non-white and/or non-Finnish eg. the Same, the Roma and people of African, Arab, Asian descent, who are considered brown or people of colour. Also Russian and Estonian people are often racialized in Finland.

**by Girls we refer to all genders except the normative "male", also people outside the gender binary.