Ruskeat* Tytöt*

= Brown* Girls*


Ruskeat Tytöt ry is an institutionally nonaligned, politically and religiously independent, non-profit organization for Brown People by Brown People. The objective of all of our activities is to broaden representations in the field of culture – especially media, literature, communications and advertising –, normalize the stories told about us, and to function as a platform for cultural professionals of color to realize their projects. 

We have three forms of activity: Ruskeat Tytöt Media, RT Collab – a consultancy and communication service (coming soon in English), and the RT LIT AKATEMIA writing school (in Finnish).


Ruskeat Tytöt Media

Ruskeat Tytöt Media is just an ordinary media.

Ruskeat Tytöt Media is the first ever media for brown people by brown people in the history of Finland. We publish mainly in Finnish and focus on society, culture & arts, and beauty & fashion. 

We recognize that various factors (eg. race, gender, ability, health and class) intersect in people’s lives, affecting our chances of being heard and seen. Ruskeat Tytöt Media does its best to take into account the power structures and norms behind these intersections in the articles it runs. We also want to increase and broaden the historically narrow representations of brown people in Finnish media, normalize narratives about people of color and function as a platform for brown journalists to realize their own projects and ambitions. 

Ruskeat Tytöt Media is a multimedium: we produce content in writing, photography, illustrations, video and podcasts.


Ruskeat Tytöt Media transcends national boundaries.

Our staff is located and will travel around the globe, with the objective to report and analyze what it means to be Finnish and of color in the 21st century.  

Ruskeat Tytöt is a non-profit organization, but we gladly operate in the world of commerce, content marketing and sponsored projects. We believe we have the means to reach a segment that has been largely ignored in the context of Finnish digital marketing: Finnish people of color. For more information, take a look at our media kit (in Finnish) or contact us:

For us by us since 2017.

Ruskeat Tytöt Media launched in March, 2017. It’s rooted in the personal and award-winning blog, as well as an essay collection written by Editor-in-Chief Koko Hubara, both also called Ruskeat Tytöt.


  Koko Hubara   Co-Founder / Editor-in-Chief                  

Koko Hubara
Co-Founder / Editor-in-Chief              

  Caroline Suinner    Co-Founder / Art Director                                                   

Caroline Suinner
Co-Founder / Art Director                                             

  Mona Eid   Head of Administration

Mona Eid
Head of Administration

  Jasmina Amzil   Head of Marketing and Business Development

Jasmina Amzil
Head of Marketing and Business Development

  Monica Gathuo   Producer

Monica Gathuo

  Ervin Latimer   Head of Merchandising

Ervin Latimer
Head of Merchandising



+ 30 freelancers, and hopefully you! We publish content and work in all languages. If you have an idea that would suit Ruskeat Tytöt, don't hesitate to contact us:


*By brown people we mean all people who are  being racialized in the Finnish context. This means people who are viewed here as non-white and/or non-Finnish eg. the Same, the Roma and people of African, Arab, Asian descent, who are considered brown or people of colour. Also Russian and Estonian people are often racialized in Finland.

**By girls we refer to all genders except the normative "male", also people outside the gender binary.