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RT What

Ruskeat Tytöt (“Brown Girls”) is the first ever media for brown people by brown people in the history of Finland. We publish mainly in Finnish and focus on society, culture & arts, and beauty & fashion. 


Ruskeat Tytöt is institutionally nonaligned, and politically and religiously independent. However, our content is based on the theory of intersectional feminism. We recognize that various factors (eg. race, gender, ability, health and class) intersect in people’s lives, affecting our chances of being heard and seen. Ruskeat Tytöt does its best to take into account the power structures and norms behind these intersections in the articles it runs. We also want to increase and widen the historically narrow representations of brown people in Finnish media, normalize narratives about people of color and function as a platform for brown journalists to realize their own projects and ambitions. Should you want to contribute, please contact

Ruskeat tytöt is a multimedium: we produce content in writing, photography, illustrations, video and podcasts.

Ruskeat Tytöt is also a consulting and communications service RT Konsult. We can educate you in all matters concerning media representations, social media, minorities and journalism, and much more. Don’t hesitate to contact us:

Ruskeat Tytöt is just an ordinary media.

RT Where

Ruskeat Tytöt transcends national boundaries. Our staff is located and will travel around the globe, with the objective to report and analyze what it means to be Finnish and of color in the 21st century.  

Ruskeat Tytöt is a non-profit organization, but we gladly operate in the world of commerce, content  marketing and sponsored projects. We believe we have the means to reach a segment that has been largely ignored in the context of Finnish digital marketing: Finnish people of color. For more information, contact us:

RT When

Ruskeat Tytöt launched in March, 2017. It’s rooted in the personal and award-winning blog, as well as an essay collection written by Editor-in-Chief Koko Hubara, both also called Ruskeat Tytöt.

RT Who

  Koko Hubara   Editor-in-Chief                   

Koko Hubara

  Caroline Suinner    Art Director                                                    

Caroline Suinner
Art Director                                              

  Mona Eid   Executive Editor

Mona Eid
Executive Editor

  Jasmina Amzil   Head of Marketing

Jasmina Amzil
Head of Marketing

  Monica Gathuo   Producer

Monica Gathuo

  Ervin Latimer   Head of Merchandising

Ervin Latimer
Head of Merchandising




+ 30 freelancers and hopefully you! We are working on a multi-language concept. If you have and idea that would suit Ruskeat Tytöt, don't hesitate to contact us:


*By brown people we mean all people who are  being racialized in the Finnish context. This means people who are viewed here as non-white and/or non-Finnish eg. the Same, the Roma and people of African, Arab, Asian descent, who are considered brown or people of colour. Also Russian and Estonian people are often racialized in Finland.

**By girls we refer to all genders except the normative "male", also people outside the gender binary.